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Green in Business


In using green in business, you need to understand the traits, qualities and mood of the color.

Green is a color of growth and vitality, associated with new life and renewal.

Psychologically it relates to balance and harmony of the mind, the body and the emotions. It assists in decision making by helping us to see all sides clearly.

Physiologically, it balances people's emotions, creating a sense of calm.

Green is associated with nature, health and healing, and the environment, creating a sense of compassion and nurturing for all. It encourages generosity, kindness and sympathy.




Darker greens relate to money, wealth and prestige, while lighter greens relate to growth and freshness.

Green is regarded as the color of money in the Western world.

Too much green can lead to feelings of envy, greed and selfishness. Dirty olive green can have negative connotations unless it is associated with the environment.

For more on the psychology of the color green…….


Green Keywords

Positive Color Meanings in Business:

  • growth and vitality, renewal and restoration
  • self-reliance, reliability and dependability
  • being tactful, emotionally balanced and calm
  • nature lover and family oriented
  • practical and down to earth
  • sympathetic, compassionate and nurturing
  • generous, kind and loyal with a high moral sense
  • adaptable and flexible
  • encourages 'social joining' of clubs and other groups, a need to belong


Negative Color Meanings in Business:

  • possessive and materialistic
  • indifferent and over-cautious
  • envious, selfish, greedy and miserly
  • devious with money
  • inconsiderate, a hypochondriac and a do-gooder






Using Green in Business

Green is beneficial for anything to do with health and healing.

Green is an ideal color to promote natural, safe, organic products. It is also beneficial in the promotion of environmentally friendly products.

Green suggests something 'new' and fresh. Lime green creates an anticipation of the potential of what is on offer.

Green motivates people to join social groups and satisfies their need to belong.

Dark green is a good color for money and financial websites.Use green where you need people to see both sides of a situation as it aids in clear thinking and decision making.


For more on using color in your business


For more on using these colors in your business: red, orange, yellow,  turquoise, blue, indigo, purple, magenta, pink, gold, silver, black, white, gray, or brown.




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