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The Color Gold

The color of wealth, success and status

The color gold is the color of success, achievement and triumph. Associated with abundance and prosperity, luxury and quality, prestige and sophistication, value and elegance, the psychology of this color implies affluence, material wealth and extravagance.

Gold in its physical state, by its very nature, denotes wealth and prestige in every country, culture and market in the world today - it is probably the most valuable and easily traded commodity available in the global market place.

This color is linked to masculine energy and the power of the sun, compared to silver which is associated with feminine energy and the sensitivity of the moon.

Optimistic and positive, gold adds richness and warmth to everything with which it is associated - it illuminates and enhances other things around it.

At the uppermost level, this is a color which is associated with higher ideals, wisdom, understanding and enlightenment. It inspires knowledge, spirituality and a deep understanding of the self and the soul.

In the meaning of colors, gold is generous and giving, compassionate and loving, the benefactor or patron, sharing its wisdom, knowledge and wealth with others.

Gold is the color of the winner - first place medals are always in gold, silver is second place.

Confident, passionate and eye-catching, gold draws attention to itself.

Gold is a warm color that can be shiny, glistening and happy as well as dull, muted and traditional. The brighter shades of gold catch the eye with their brilliance while the darker muted shades are deep, warm and intense.

Gold has long been associated with royalty throughout the world, along with purple.

Being surrounded by too much gold can lead you to become egotistical, self-righteous and opportunistic in your quest for greater power and influence.

If living under the negative of the color gold, you may not trust easily, have a fear of success and wealth, or even exhibit a fear of failure. You may be selfish and demanding, lacking kindness and generosity, even to the extreme of being miserly.

If your favorite color is gold, it will reflect in your personality! Personality color gold will give you more information on this.

If you are thinking of using gold in a business application, read about the meanings of colors in business.

Positive and Negative Traits

Positive keywords include: Success, abundance, wealth, understanding, self-worth, wisdom, compassion, love, passion, charisma, winning, optimistic, positive, and masculine

Negative keywords include: Fear of success, fear of wealth, self-centred, demanding, mean spirited, lack of trust, falseness